Amazon Prime service coming to Indiathis year

Discussion in 'OSIANS Hangout' started by tarachand, Jan 2, 2015.

  1. tarachand

    tarachand New Member

    Credit:
    - 7.30
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    Amazon India users could have some
    good news in 2015 as the company
    could introduce its premium Amazon
    Prime service subscription in the
    country, says a report in Economic
    Times.
    According to the ET report, which
    quotes sources, Amazon India “has
    tasked Nitesh Kripalani, former
    executive vice president at Multi
    Screen Media — which runs Sony
    Entertainment Channels — to get
    access to ‘digital content’ and the
    company is expected to start
    negotiations with Indian media houses
    including Yash Raj Films and Eros
    International.
    One exec who is quoted in the report
    said that it was difficult to confirm by
    when the service would come to India
    but added that “slow Internet speeds,”
    remains one of the biggest problems
    in India and that Amazon is likely to
    adopt the “streaming” option for users.
    So what all does Amazon Prime offer
    in the US? For starters it’s a $99 per
    year membership (which is around Rs
    6,232 in today’s exchange rate) that
    offers users two-day standard
    shipping, access to movies and TV
    shows for free, access to Music which
    was introduced last year, access to
    some exclusive video series, although
    none of its shows have matched the
    intensity of Netflix exclusives like
    says House of Cards. Amazon’s
    Instant Videos can be played across a
    variety of devices, including Kindle,
    Android, iOS and even television sets.
    It also comes with access to eBooks
    which you can borrow for a month if
    you have a Kindle tablet or reader,
    although you get to choose four books
    to own, even if you don’t own a Kindle.
    Sadly as this review had pointed out
    however, the collection isn’t too wide.
    There are also kid-friendly apps,
    books and video for a set monthly
    price, and Prime Members get some
    off on the pricing.
    Essentially the biggest plus is the
    movie and tv show access for Indian
    users. Remember Google Play and
    iTunes offers movies and music but
    you can’t stream it for free. Also the
    choice of movies isn’t too varied on
    Google Play and iTunes, thought the
    latter has undoubtedly one of the best
    music collections. Again you have to
    pay to download each song on iTunes.
    So will Amazon Prime be a game-
    changer once it comes to India? If the
    service costs Rs 6,232 a year, it might
    still be considered as too high a price
    for some users. Plus with streaming
    the options will remain limited to
    those who have high-speed Internet
    and that’s not always possible in
    India.
    Then, of course the kind of content that
    is offered for free will make a lot of
    difference. If Amazon Prime’s free
    videos are similar to what Apple and
    Google Play are already offering, then
    it won’t really appeal to a lot of Indian
    users as they won’t be getting access
    to anything new.
    Of course a lot will depend on if and
    when the service comes to India.
    According to the ET report, this should
    be sometime in the course of this
    year. For other e-commerce rivals
    like Snapdeal and Flipkart (which tried
    selling music via Flyte but that failed),
    Amazon Prime service coming to India
    will only make the competition
    tougher
    Read more:
    http://sociofly.com/?p=826
    http://economictimes.indiatimes.com...ng-services-in-india/articleshow/45723320.cms
     
    Sanjay Chattopadhyay likes this.
  2. Sanjay Chattopadhyay

    Sanjay Chattopadhyay Member

    Credit:
    61.10

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