MUMBAI: At a time when fashion sales at Flipkart and Myntra have collectively crossed the billion-dollar mark in run rate, Myntra may look to phase out its web presence completely in a strong testimony to the exponential growth of mobile internet in the country. This will be the first such instance of a mainstream online retailer morphing into a mobile-only player as internet usage over smartphones surges in India. Myntra, which draws as much as 80% of its traffic and 60% of sales from its mobile application, is expecting to take that number to 90% by the year end, which is when the e-tailer's web portal may cease to exist, people familiar with the development told TOI. Talking to TOI, Mukesh Bansal, co-founder Myntra & CMO at Flipkart, said mobile as medium has grown rapidly for all e-commerce players but more so for the fashion e-tailers. Source-TOI
